Cooper Tires

American truck and SUV specialists with grassroots heritage

Est. 1914USA

History & Overview

Cooper Tire & Rubber Company was founded in 1914 in Akron, Ohio by John F. Schaefer and Claude E. Hart. Originally named The M and M Manufacturing Company, it was renamed Cooper Corporation in 1946 after the brothers I.J. and Arthur Cooper acquired a controlling interest. The company grew steadily through the 20th century, establishing itself as a major American tire manufacturer focused on the replacement tire market.

Cooper became particularly known for their truck and SUV tires, with the Discoverer line becoming a staple in the all-terrain segment. The brand built a loyal following among truck owners who appreciated the combination of durability, off-road capability, and reasonable pricing. Cooper also maintained a presence in motorsport through various grassroots racing programs.

In 2021, Goodyear Tire and Rubber Company acquired Cooper Tire for approximately $2.5 billion, creating the third-largest tire manufacturer globally. Under Goodyear ownership, Cooper continues to operate as a distinct brand, maintaining its focus on the value-oriented replacement tire market while benefiting from Goodyear's R&D and manufacturing resources.

Popular Tire Lines

Discoverer AT3 4S

All-Terrain

Versatile all-terrain tire for trucks and SUVs seeking year-round capability. Adaptive-Traction Technology provides grip in all conditions including light snow. Snow Groove technology enhances winter traction. 65,000-mile treadwear warranty. Available in 15"-20".

Discoverer AT3 XLT

All-Terrain

Heavy-duty all-terrain tire for full-size trucks. Durable-Tread Technology uses cut-resistant compound for trail durability. Aggressive tread pattern provides excellent off-road traction. Available in LT sizes from 16"-22".

Discoverer STT Pro

Mud Terrain

Extreme mud-terrain tire for serious off-roaders. Armor-Tek3 construction provides puncture and tear resistance. Aggressive mud-phobic tread pattern self-cleans in deep mud. Available in 15"-22" including flotation sizes.

Discoverer Rugged Trek

Rugged Terrain

Hybrid tire bridging all-terrain and mud-terrain segments. Aggressive looks with refined on-road manners. Designed for the growing overland/adventure market. Available in 16"-22".

Zeon RS3-G1

Ultra High Performance Summer

Performance tire for sports cars and sporty sedans. Asymmetric tread pattern optimizes wet and dry grip. 3D Micro-Gauge siping enhances wet traction. Available in 16"-20".

CS5 Ultra Touring

Grand Touring All-Season

Premium touring tire focused on comfort and longevity. Wear Square visual indicator shows remaining tread life. Stabiledge technology improves handling response. 70,000-mile warranty. Available in 15"-19".

Price Range

$350 - $1,100+PER SET

Brand Highlights

  • Now part of Goodyear family (acquired 2021) while maintaining distinct brand identity
  • Discoverer line is benchmark for value-oriented all-terrain performance
  • Armor-Tek3 construction provides 3 layers of protection for off-road durability
  • Wear Square visual indicator provides easy-to-read remaining tread life measurement
  • 65,000+ mile warranties on many touring and all-terrain products
  • Strong focus on replacement tire market with competitive pricing

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