Centerline Wheels
California billet aluminum classics for hot rods and muscle cars
History & Overview
Center Line Wheels was founded in 1970 in Southern California by Ray Lipper, an engineer and wheel designer, during the golden age of American hot rodding. Lipper saw an opportunity to apply advanced aluminum manufacturing to wheel production, and Center Line quickly gained a reputation for producing some of the lightest and strongest one-piece wheels in the industry.
The brand established itself through the custom car, street rod, and drag racing scene of the 1970s and 1980s. The Auto Drag design was one of Center Line's earliest and most important products. Center Line is credited with being the first wheel manufacturer to develop the rotary forging process for wheel manufacturing, and the first to produce modular aftermarket wheels for Harley-Davidson. The company also produced wheels for the Spirit of America land speed record car. Lipper was inducted into the SEMA Hall of Fame in 2002 for his contributions to the aftermarket industry.
The Convo Pro became Center Line's most recognized design, a directional fan-spoke wheel that remained in production for decades and is still considered one of the definitive American performance wheel designs.
Center Line is now part of Hoonigan (formerly Wheel Pros), which has helped keep the brand's classic designs in production and available through a nationwide dealer network. The brand still carries strong appeal with classic car restoration and restomod builders who want period-correct aesthetics with modern availability.
For official specifications, visit Centerline Wheels's official website.
Popular Wheels
Convo Pro
Billet AluminumThe wheel that put Centerline on the map. Directional fan-spoke design with a machined finish. One of the most recognizable American wheel designs from the billet era. Available 15"-17". $180-280/wheel.
Auto Drag
Billet AluminumDrag-racing-inspired billet wheel. Five-spoke design with wide center section and traditional bead seat construction. Period-correct for muscle car drag builds. Available 14"-17". $165-260/wheel.
Telstar
Billet AluminumClassic six-spoke billet design with a more symmetrical layout than the Convo Pro. A clean, versatile look that works on hot rods, muscle cars, and customs. Available 15"-18". $175-270/wheel.
Smoothie Steel (Steelies)
SteelTraditional smoothie steel wheel for pre-war and early post-war builds where billet aluminum would be anachronistic. Available in painted finishes. 14"-17". $65-110/wheel.
Winner
Billet AluminumAn updated take on classic Centerline aesthetics. Available in polished and matte finishes with more modern size offerings. Fits classic cars as well as late-model trucks. 15"-20". $180-290/wheel.
New to wheel construction types? Learn the differences between forged, flow formed, and cast wheels.
Price Range
How to Spot Fakes
Centerline Wheels wheels are frequently counterfeited. Here's how to verify authenticity:
- Genuine Centerline wheels have the brand name and model stamped or engraved into the back of the barrel
- Billet machining on authentic wheels shows consistent tooling marks and clean surface finish
- The Convo Pro's directional spoke geometry should be precise with no wobble or asymmetry
- Center caps on authentic wheels fit without play and include the Centerline logo
Brand Highlights
- Founded in 1970 by Ray Lipper (SEMA Hall of Fame 2002) in Southern California
- Credited with developing the rotary forging process for wheel manufacturing
- Convo Pro remains one of the most recognized American performance wheel designs
- Heritage designs kept in production for classic car restoration and restomod applications
- Part of Hoonigan (formerly Wheel Pros) network for availability and dealer support
- Covers both traditional hot rod/custom applications and modern truck fitments
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