Rohana Wheels

Rohana Wheels was founded in 2010 in Santa Fe Springs, California, in the heart of the Los Angeles area. The founders entered the market with over 15 years of prior experience in the aftermarket wheel industry, at a time when deep concave wheel designs were becoming increasingly popular with luxury car owners in the US and Europe. The brand carved out a space between mass-market cast brands and ultra-premium forged houses, offering concave-focused designs at prices that a BMW or Mercedes owner could justify.

The brand quickly built a following among the stanced and VIP community in the US. Rohana's designs leaned heavily into the deep dish, high concave aesthetic that had dominated the European tuning scene for years but was only beginning to gain traction stateside. Models like the RC10 and RC22 became popular fitments on 5-series, E-class, and IS-series builds.

Rohana has expanded its lineup over the years to include cast, flow formed, and forged options. Their forged and flow formed wheels are engineered and assembled in California. The brand's design language prioritizes elegant spokes with aggressive concave profiles, which has earned it a loyal following in the luxury European car community. They've also worked to expand coverage for American muscle cars and newer performance platforms like the C8 Corvette and Dodge Charger.