XXR

XXR Wheels operates under Primax Wheel Corp, a company established in 1976 with decades of experience in designing and manufacturing aluminum alloy wheels. XXR emerged to serve enthusiasts who wanted JDM-inspired styling without the premium price tags of Japanese manufacturers, recognizing a massive underserved market: young enthusiasts building their first project cars on limited budgets.

XXR's approach was straightforward: create attractive designs inspired by popular Japanese wheel styles and manufacture them affordably. This democratized access to the JDM aesthetic, allowing budget-conscious builders to achieve looks previously reserved for those with deeper pockets.

The brand became a phenomenon in the import car scene and continues to serve as an entry point for new enthusiasts. Based in Jurupa Valley, California, XXR maintains quality standards with rigorous testing including finite element analysis, impact tests, fatigue tests, and corrosion resistance testing. For many enthusiasts, XXR wheels are their first aftermarket upgrade.